Sunday, October 21, 2012


I went to Golfsmith's website to look for a new hat and I found something much more interesting. On the main page they had an advertisement for Cobra AMP CELL golf clubs which will be released in February 2013 (Last year the AMP series was released on my birthday, February 10th. I wonder if Cobra will keep that tradition). The main idea behind these clubs is adjustability. These clubs are packed with new technology.

The AMP CELL driver is completely adjustable. Along with the E9 Face Technology and Adjustable Flight Technology (AFT) which was released with the S3, and the Dual Roll which was released with the AMP, the AMP CELL features MyFly Technology which allows you to adjust the loft, and tune your driver according to weather, and grounds conditions in order to maximize distance. The driver is not sold with predetermined lofts. Instead, you adjust that yourself. The AMP CELL Pro is adjustable from 7.5 to 9.5 degrees, and the regular AMP CELL is adjustable from 8.5 to 11.5 degrees. AFT had been renamed SmartPad Technology which will allow you to set your driver to open, closed, or neutral. Even when you adjust these settings, the loft will stay put. The AMP CELL also has a 12% larger face which will maximize forgiveness. On top of all of this great new technology, the AMP CELL is available in 4 different colors: gray, blue, red, and of course, orange. The shaft flexes for the AMP CELL are: light, regular, stiff, and extra stiff. The AMP CELL Pro has shaft options of regular, stiff, and extra stiff. The AMP CELL Offset is not adjustable and is available in 10.5 or 11.5 degree with light, regular, and stiff shaft options.

Then there is the AMP CELL fairway wood and hybrid. They include the same technology as the driver (E9 Face Technology, SmartPad, and MyFly). The fairway wood also has a 12% larger face and is available in 2 different models: a 3-4 fairway, and a 5-6 fairway. With each model, you just choose which loft configuration you want and you can change it at any time. The hybrid has 3 different models available: a 2-3, 3-4, and a 4-5 hybrid. This is the same concept as the fairway wood. Both also carry over the E9 and AFT from the first gen AMP clubs. They are also available in the 4 color options. The fairway has light, regular, stiff, and extra still shaft options while the hybrid is just available in regular and stiff.

Then there are the AMP CELL irons. These don't seem to have nearly as much new technology as the driver, wood, and hybrid, but iron technology usually isn't as interesting. The AMP CELL irons include the E9 Face Technology and a new sole which will provide an improved interaction with the turf. The face and body are built so that there is a low center of gravity right behind the sweet zone which will help all golfers get the ball up into the air easier and will provide better distance. The AMP CELL irons are available in a configuration of 4-GW with either regular or stiff flex and steel or graphite shafts. The standard color is gray, but the rest of the colors are available if you custom order the clubs. A senior configuration is availible which is 5-GW and senior flex graphite shafts.

There are womens options for all of the clubs listed here. The colors for womens' AMP CELL clubs are green, blue, and pink.

I find it a little odd that none of these clubs are featured on Cobra's website. I have only been able to find them on Golfsmith's. Cobra seems to have put a lot of effort and technology into these clubs and I think they will be immensly popular. Since Cobra has already launched the Baffler irons, I am wondering if they will continue to bring updates to the current Baffler woods and hybrids, the LongTom and ZL Encore. I do remember that they made a partnership with Ferrari so I am looking forward to the launch of that high end driver as well. Open the link below to view the new line of Cobra AMP CELL clubs. They ARE available for pre order at this point!

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